Marketing
EA and JvM Nerd Create Streamer Pop Band for Apex Legends Song
In a new campaign for Season 22 of Apex Legends, Jung von Matt Nerd has created the pop band 'Die Hit-Jäger' in collaboration with We Are Era, TakeTV and Electronic Arts. Consisting of four streamers, the band is designed to appeal to both the gaming community and pop culture fans, especially in Germany.
Marcel Kleffmann09.09.2024 07:55
To promote Season 22 of Apex Legends, Respawn Entertainment and Electronic Arts are breaking new ground. The pop band 'Die Hit-Jäger' has been created with German streamers and their pop song (aka 'Pop Schlager') 'Schockwelle', including a music video. It was created to inspire both the gaming community and fans of pop culture. The campaign was developed by Jung von Matt Nerd in collaboration with We Are Era and TakeTV.