Sony Interactive Entertainment Renews UEFA Champions League Sponsorship
The long-standing partnership between UEFA and Sony Interactive Entertainment for the UEFA Champions League has been extended until 2027.
UEFA today announced that Sony Interactive Entertainment (SIE), the company behind the PlayStation brand, has renewed its sponsorship of the UEFA Champions League for the 2024-27 commercial cycle. The three-year deal also includes sponsorship rights to the UEFA Super Cup, the UEFA Youth League and the UEFA Futsal Champions League. SIE will maintain its PlayStation brand exposure through in-game LED boards, media interview backdrops and broadcast sponsorship - including presenting sponsor of the Player of the Match, UEFA Champions League Fantasy Football and the eChampions League. SIE has been a committed partner of the competition for over 27 years.