Square Enix to Focus on Quality, Multi-platform and a new Organisation Structure
Square Enix is reorganising its business in the medium term. The Japanese publisher plans to focus on quality rather than quantity and to release its games on multiple platforms in the coming years. The company's organisational structure will also change.
Square Enix has announced a new medium-term strategy for its Digital Entertainment (DE) division, which includes the company's digital games for PC, console and mobile. The new direction will be based on four pillars. The first pillar is a shift from quantity to quality. They aim to create a portfolio that "a balance between a "product-out" approach that gives creators' imaginations free rein as they develop content, and a "market-in" approach that references customers' voices and data to inform our development efforts. Engage honestly with our customers and strive for a regular launch cadence, focusing our development efforts and investment on titles with strong potential to be loved for years", the company wrotes.