Second Stage Unveils Tracks, its Marketing Analytics Platform
Marketing intelligence agency Second Stage has announced its latest product: Second Stage Tracks. This platform for PC and console games will make its debut at gamescom 2024.
Second Stage Tracks / Baris Putun, Co-Founder of Second Stage and leading the Tracks platform development Second Stage
Second Stage Tracks is a marketing intelligence platform for PC and console games that offers media analytics and full-funnel attribution tracking, providing holistic views of ROAS, media performance, creative performance, brand health and more in a single environment. "With its data tracking and analysis capabilities, game publishers, developers and advertisers can use Tracks to seamlessly integrate gaming intelligence into their marketing campaigns to drive superior results and maximize Impact," the company said.
Second Stage Tracks is a marketing intelligence platform for PC and console games that offers media analytics and full-funnel attribution tracking, providing holistic views of ROAS, media performance, creative performance, brand health and more in a single environment. "With its data tracking and analysis capabilities, game publishers, developers and advertisers can use Tracks to seamlessly integrate gaming intelligence into their marketing campaigns to drive superior results and maximize Impact," the company said.
