More Demand and More Gamer at Games for Families
2024 was a successful year for Games for Families, as Michael Wegner from planetlan told GamesMarkt. Visitor numbers were great, on-site sales grew, and post-event purchase intentions were notably higher. Most significantly, there has been a fundamental shift in the profile of families attending the stands compared to pre-pandemic years.
Not only are traditional trade fairs recovering, but Games for Families is also thriving. This is confirmed by Michael Wegner, Managing Director of Business Development at planetlan. The gaming roadshow, which hosts gaming areas at various general consumer fairs across Germany, attracted approximately 110,000 visitors at its two fall events. This autumn, Games for Families made stops at offerta in Karlsruhe and spielraum in Dresden.