Pokémon Takes Monpoké Brand Extension to Europe and Beyond
The Pokémon Company has announced the further internationalisation of its Monpoké brand extension, aimed at toddlers and babies. The first partner is the French company Bonpoint. Until now, Monpoké products have only been available in Asia.
Bonpoint is the first partner introduced by The Pokémon Company for the expansion of Monpoké products to Europe and beyond. The French company is launching a fashion collection and a skincare lineBonpoint/Pokémon Company
With this brand extension, The Pokémon Company aims to introduce children to the characters of the Pokémon universe at an even earlier age, or, as the company puts it, to help parents introduce their children to the world of Pokémon. Under Monpoké, partners of The Pokémon Company market products for babies and toddlers. Previously only available in Asia, the brand extension products will now be rolled out in other countries.
With this brand extension, The Pokémon Company aims to introduce children to the characters of the Pokémon universe at an even earlier age, or, as the company puts it, to help parents introduce their children to the world of Pokémon. Under Monpoké, partners of The Pokémon Company market products for babies and toddlers. Previously only available in Asia, the brand extension products will now be rolled out in other countries.
