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Acquisition & Diversification

Phoenix Games Acquires PopReach Games India for up to $9.8m

Karlsruhe-based Phoenix Games is expanding its presence in mobile and social gaming with the acquisition of PopReach Games India. The deal includes a wealth of IPs and games. With the integration of more than 100 professionals, Phoenix Games significantly expands its Live Ops capabilities.

Marcel Kleffmann29.04.2024 11:18
Phoenix Games Acquires PopReach Games India for up to $9.8m
Klaas Kersting, CEO of Phoenix Games CH-Ernst

Phoenix Games acquires PopReach Games, a live operations studio based in Bengaluru, India, from Ionik for a total consideration of up to 9.8 million US dollars, financed from cash reserves. Phoenix acquires a portfolio of free-to-play games with more than 420 million lifetime downloads. This transaction diversifies the portfolio to include IPs and free-to-play titles across multiple platforms, including Smurf's Village, Smurf's Magic Match, Gardens of Time, Kitchen Scramble games, Kingdoms of Camelot and War of Nations, as well as the brain training app Peak.

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